Harnessing the Power of Visuals: A Guide to Effective Communication


It is believed that people tend to forget about 50% of the new information they learn in about an hour.

According to a study, people are more likely to learn content by looking at pictures instead of text.

Images are processed in the brains of humans around 60,000 times faster compared to text. 90% of the information sent to the brain comes from visual sources. For instance, the ads with images of Bizzo Casino affect people many times more than if there is a text about the casino.

The superiority effect of images over text is that they are more memorable. After only three days, people can remember about 10% of the information that they learned from text, but they are likely to remember 65% if they are accompanied by an image.

Using images aids companies in creating effective communication and attracting attention, as well as influencing decisions and making a big impact when promoting new technology or medical devices.

Creating Impactful Infographics

Medical illustrations can be utilized to condense complicated concepts into a manageable format that can be easily understood by the public.

For instance, the operation instructions of a glucose monitoring patch can be smoothly explained with images instead of written text.

Let’s consider an example where a company begins marketing a new line of intravenous therapy syringes. It then reaches out to local healthcare establishments and patients.

When distributing a batch of products, the manufacturer can create an infographic that explains the various injection methods and features.

By sharing this information visually, manufacturers can engage with their consumers and improve their comprehension.

One of the most important factors that a company should consider when creating infographics is color theory. Having vibrant graphics and colorful posters encourages people to interact with the content.

Color Theory Basics

The primary, second, and tertiary colors are represented in the wheel. The primary colors are blue, yellow, and red.

When creating secondary colors, two primary colors are combined to create greens, purple, and oranges. Tertiary colors are formulated by utilizing a combination of primary and secondary hues, such as red-violet or blue-green.

When creating bold yet inviting designs, graphic designers should go with contrasting colors on the wheel.

While it’s fine to have contrasting colors, avoid using too many of them in one design to make the graphic look cluttered and lose its focus.

When utilized for areas of emphasis or highlights, saturation is also an effective technique.

Different colors evoke different emotions. For instance, red and blue are perceived as urgency and trust, respectively.

Red, on the other hand, encourages readers to stop and take note of the information being presented.

People associate colors with varying concepts or topics. For instance, the heat map featuring red and blue makes readers think of hot and cold.

A good infographic should start with a strong take-home message and be organized visually as well as utilize effective art styles and figures.

Before creating an infographic, it’s important to define the main message and the target audience. Infographics should be direct and concise, and only minimal words should be used.

The goal is to create powerful visuals that will convey the information you want to share.

Educating and Inspiring

Although we’ve mainly focused on the consumer-facing side of the business, medical illustrations can also be used to educate. For academics, getting the attention of their students is very important.

Creating attractive slides that catch the attention of the audience can help you convey a powerful message. Infographics are also great for poster presentations.

Although it’s ideal to utilize photos for posters and lectures, it’s not always possible to find high-quality images that show scientific details.

Using photos for illustrative purposes, such as in surgical procedures, negates the audience’s recollection of the underlying scientific information.

Attractive and easy-to-understand graphics and illustrations are ideal for PowerPoint presentations, and there are also various types of graphics and illustrations focused on healthcare and medical topics.